Οverview.
Εuropean strategy: Chery, Omoda, Jaecoo.
Greece: representation and network.
Products and technology.
What greek buyers can expect.
Οverview
Founded in 1997 in Wuhu, Chery Automobile Co., Ltd. has grown into a high-volume exporter with a vertically integrated approach—developing its own engines, transmissions and platforms alongside a network of international R&D hubs. In 2024, global deliveries rose about 38.4% to roughly 2.6 million vehicles, underscoring the brand’s momentum in core and new markets alike. The company is also building a European footprint, with vehicle assembly in Barcelona scheduled to start in Q4 2025 through a local partnership. In Greece, distribution is split: Spanos Group handles Chery, while O&J Automotive Hellas brings Omoda and Jaecoo to market.
Εuropean strategy: Chery, Omoda, Jaecoo
The brand’s plan for Europe combines the core Chery line with the lifestyle-oriented Omoda and the more off-road-flavored Jaecoo, allowing coverage from mainstream family SUVs to premium-leaning models. Establishing Barcelona as an industrial base aims to shorten lead times, localize specifications and signal long-term commitment to the region.
Greece: representation and network
In Greece, Spanos Group is the official importer of Chery, building a nationwide retail and after-sales network. For Omoda and Jaecoo, distribution and support are run by O&J Automotive Hellas S.A., part of the Emil Frey group, with its own dedicated showrooms and service coverage. The two-channel setup clarifies brand roles and helps scale availability as the range expands.
Products and technology
The European portfolio focuses on SUV models across petrol, hybrid and full-EV configurations, pairing efficiency-minded powertrains with comprehensive ADAS suites and modern infotainment.
Chery’s vertical development and growing R&D presence in Europe support adaptation to local regulations and customer expectations, from safety tuning to software and connectivity.
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