Omoda and Jaecoo are two new automotive brands that have officially entered the Greek market, backed by the strong support of the Emil Frey Group. Discover which company is responsible for their import and distribution, the sales and service network behind them, their model range and pricing, and why they stand out from the competition.
A New Era for the Greek Market
The Greek automotive market recently welcomed Omoda and Jaecoo, two brands that have quickly made an impression with their modern design, high equipment levels and competitive pricing.
Following the official launch events and the thorough evaluation of their first models at the AutoΤρίτη Test Center, public interest has grown significantly. We have gathered all the key information about who these brands are, who is bringing them to Greece (a critical factor in today’s rapidly changing market) and what to expect in the near future.
The Identity of Omoda & Jaecoo
Both brands belong to Chery Automobile, one of the largest Chinese automotive groups, with a presence in more than 80 countries and over 12 million vehicles sold globally. Chery operates 20 production plants and 10 R&D centers worldwide, demonstrating its global reach and innovation strength.Omoda focuses on a younger audience, offering models that stand out for their progressive design and advanced connectivity technologies.
Jaecoo, on the other hand, targets the premium SUV segment, combining sophisticated styling with true off-road capabilities.
Who Brings Omoda & Jaecoo to Greece
The import and distribution of Omoda and Jaecoo vehicles in Greece is managed by O&J Automotive Hellas S.A., a company owned by the Emil Frey Group, one of Europe’s most powerful automotive groups.
The same group also represents Mercedes-Benz and smart in Greece through Star Automotive Hellas, providing Omoda & Jaecoo with a solid foundation from day one. This ensures a trusted sales and aftersales network, backed by high standards of service and technical expertise.
The First Models Tested at AutoΤρίτη Test Center
Both brands have already launched their first models in Greece:- The Omoda 5 Petrol, a compact crossover with 147 hp, rich standard equipment, and a strong value-for-money proposition.
- The Omoda 5 Electric, with an impressive range of 500 km.
- The Jaecoo 7, a premium compact SUV offering four-wheel drive and advanced ADAS safety systems.
Pricing Strategy
While exact prices vary depending on trim levels, Omoda has been strategically positioned as an affordable premium option. Its pricing undercuts comparable Japanese and Korean models while delivering a rich standard equipment package right from the base version.
Leasing options are also available, making ownership even more accessible to a broader audience.
After Sales: Network, Service & Warranty
Thanks to the Emil Frey Group’s established infrastructure, Omoda & Jaecoo are supported by the same trusted network that represents Mercedes-Benz and smart in Greece.This means customers benefit from top-tier service, advanced technical know-how, and reliable aftersales support.
Key aftersales benefits include:
- Warranty coverage up to 7 years or 150,000 km.
- Immediate spare parts availability.
- Specialized service for combustion, hybrid, and electric vehicles.
Omoda & Jaecoo in Summary
Although new to the Greek market, Omoda and Jaecoo have already started to gain traction thanks to the backing of the Emil Frey Group, their ready-made sales and service network, and a competitive range of SUVs.If you’re in the market for an SUV that combines modern styling, advanced technology, and strong value, these new brands deserve a spot on your shortlist.
