ZEEKR
Is the luxury electric brand of the Geely Group.
Its name comes from the initials "ZE" (Zero Emissions), "E" (Electric), and "Kr" (Krypton – symbolizing rarity and power).
It offers a lineup of advanced electric SUV models.
Supports 800V charging, Over-The-Air (OTA) updates, and advanced ADAS systems.
In just 4 years, it has sold over 220,000 units globally, with growing presence in the EU.
In Greece, it is represented by GEO Mobility Hellas.
Who is ZEEKR, Geely Group’s premium electric brand
ZEEKR is the luxury electric brand of the Geely Holding Group, based in Zhejiang, China. Founded in 2021, its mission is to create high-tech, design-driven electric vehicles aimed at discerning, international buyers. The brand's core values focus on modern luxury, digital connectivity, and a zero-emission driving experience.
Want to know which new brands entered the Greek market? Check our full guide here.
Name, identity and design
ZEEKR was launched as an independent brand within the Geely ecosystem, to compete with the world’s leading luxury EV manufacturers. Its name derives from “ZE” (Zero Emissions), “E” (Electric / Evolving), and “Kr” (Krypton, symbolizing rarity and power).
The company has invested heavily in innovation, developing its own EV platforms, 800V electrical architecture, autonomous driving systems and high-end design.
ZEEKR’s design studio is located in Gothenburg, Sweden, led by Stefan Sielaff (ex-Bentley, Audi), shaping its Scandinavian-inspired identity. Meanwhile, its smart factories in China utilize gigapress technology for high precision and lower weight.
Global and European presence
Within just four years, ZEEKR has become one of the fastest-growing premium EV manufacturers, with over 220,000 units sold globally by 2024. Its European base is in the Netherlands, with operations in Sweden, Norway, Switzerland, Denmark, Belgium, and the Netherlands.
In Greece, ZEEKR is imported by GEO Mobility Hellas, part of the Union Group, which also distributes Geely models.
Geely positions ZEEKR as part of its luxury brand ecosystem, alongside Lotus, Polestar, and Lynk & Co.
Within just four years, ZEEKR has become one of the fastest-growing premium EV manufacturers, with over 220,000 units sold globally by 2024. Its European base is in the Netherlands, with operations in Sweden, Norway, Switzerland, Denmark, Belgium, and the Netherlands.
ZEEKR models in the Greek market
ZEEKR currently offers a full lineup of premium EVs in Greece:
ZEEKR 001: A shooting brake model (sporty coupe with wagon practicality), 4,955 mm long, featuring high-tech design and premium features.
ZEEKR X: A compact SUV, 4,432 mm long, with a premium look, ideal for urban mobility.
ZEEKR 7X: A mid-size family SUV, 4,787 mm long, offering spaciousness, technology and elegant design.
The brand is also developing new models based on SEA (Sustainable Experience Architecture), supporting future solid-state battery tech.
Innovation and technology
ZEEKR integrates its own ZEEKR OS, with Over-The-Air (OTA) updates, AI features, advanced ADAS, and Qualcomm 8295 infotainment system.
All vehicles support ultra-fast 800V charging (10–80% in 15 minutes), with batteries sourced from CATL and SVOLT.
It also explores battery swapping, autonomous functions, and cloud-based connectivity, placing ZEEKR alongside Tesla, Lucid, and BMW i in tech leadership.
Target audience and market outlook
ZEEKR appeals to customers seeking no-compromise premium electric mobility: stylish design, refined build quality, advanced tech and strong performance. In Europe, it competes with the BMW i4, Tesla Model S, Mercedes EQE and Lucid Air, offering a more affordable luxury EV proposition.
In Greece, ZEEKR includes after-sales support, maintenance programs, and battery warranty up to 8 years or 200,000 km.
Its market launch includes a special offer for the first 50 buyers.
