LEAO.
is owned by Shandong Linglong Tyre Co., Ltd. (headquartered in Shandong, China).
It manufactures its tyres in China, Thailand, and (since 2024) in Europe (Serbia)..
Its products are exported to over 180 countries.
In Europe, it is distributed through European Tyre Distributors B.V. (ETD).
In Greece, it is officially represented by D. Fragoulopoulos S.A., (full range & support).
Its product line covers passenger cars, SUVs, vans/light trucks, and TBR tyres.
Its strategy focuses on value for money (offering good performance & reliability at a fair price).
Global Manufacturing with a European Presence
LEAO is a fast-growing global tyre brand owned by Shandong Linglong Tyre Co., Ltd., one of China’s most respected and technologically advanced tyre manufacturers. Headquartered in Zhaoyuan, Shandong province, Linglong has decades of experience producing innovative tyres with cutting-edge technology, meeting the needs of diverse driving environments and road conditions across the world.
LEAO tyres are produced in Linglong’s state-of-the-art facilities across China (Zhaoyuan, Dezhou, Liuzhou), Thailand (Chonburi), and — since 2024 — in Europe, with the newly launched factory in Zrenjanin, Serbia. This European facility marks a strategic shift, not just in production, but also in improving delivery times, supporting regional standards, and reducing the cost impact of international tariffs, particularly for the EU market.
Distribution in Europe is handled by European Tyre Distributors B.V. (ETD), a Netherlands-based company specialising in tyre importation. In Greece, LEAO is officially represented by
D. Fragoulopoulos S.A., a trusted tyre distributor with decades of experience and full portfolio support.
LEAO’s Full Tyre Range
LEAO offers a comprehensive range that includes passenger car tyres, SUV/4×4, light commercial vans, and TBR (truck and bus radial) applications. It also produces all-season and winter tyre series, making it a one-stop solution for both individual drivers and fleet operators. Standout models include the Lion Sport A/T for SUVs and the Nova Force VAN for commercial vehicles.
Thanks to its wide product offering, LEAO gives tyre retailers the flexibility to cover multiple customer needs with a single brand — a significant competitive advantage in a crowded market.
LEAO offers a comprehensive range that includes passenger car tyres, SUV/4×4, light commercial vans, and TBR (truck and bus radial) applications.
The Technology Behind LEAO
LEAO leverages Linglong’s vast R&D infrastructure to focus on performance technologies such as low rolling resistance (fuel savings), wet grip safety, and durability for long-distance use. These features make LEAO tyres particularly attractive to professional drivers and high-mileage users, offering performance traits often found in higher-priced brands.
But LEAO is not just a "budget" tyre brand. It’s built on a value-for-money strategy — aiming to balance quality, performance, and pricing in a way that appeals to discerning, cost-conscious drivers.
LEAO in Greece: A Strong Local Partnership
In Greece, D. Fragoulopoulos S.A. serves as the exclusive importer and distributor of LEAO tyres. Founded in 1991, the company operates three main warehouses (in Pikermi Attikis, Nea Filadelfeia, and Diavata Thessaloniki), ensuring fast, nationwide coverage. With decades of experience, Fragoulopoulos is known for representing several premium tyre brands such as Nexen, GT Radial, Triangle, Westlake, and Firemax — giving it unmatched market presence and credibility.
What sets the company apart is its dedication to dealer support, B2B partner services, and continuous investment in digital infrastructure. This enhances the overall customer experience and ensures robust supply chain reliability across Greece.
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