The Yokohama ADVAN Sport V107 has technologies you can feel through the steering wheel.
You can feel it…
Through the steering wheel. The car feels stable and inspires confidence from the very first meters.
In the wet. It holds on well even when the road becomes slippery, something we all come across.
In a corner. It follows the line cleanly and gives you better control.
On a journey. It combines strong grip, when needed, with a quieter and more comfortable ride.
You do not need many kilometers to understand whether a tyre is good. In some cases, you can feel it simply from the impression it gives you within the very first meters on the road. From the way the car sits on the surface. From the way the steering reacts.
This is exactly the point on which Yokohama’s tyre design is focused here, and we are talking about the ADVAN Sport V107. Not only as a premium performance tyre, but as a tyre that “translates” its technology into a real benefit for its owner. A benefit that the driver experiences as a better feeling behind the wheel.
Through the steering wheel. The car feels stable and inspires confidence from the very first meters
Most people are not looking for “wooden” technical terms. They are not going to sit down and analyse the compound, the profile, the shoulders, or the internal structure of the tyre they want to fit to their car. What everyone wants, in the end, is to feel whether the car, with its new tyres, sits properly on the road. Whether it feels stable. Whether it avoids feeling nervous. And, ultimately, whether the steering gives clear feedback back into their hands.
This is where the ADVAN Sport V107 aims to make a difference. From the very first meters, what its design is trying to deliver is that sense that the car is planted firmly on the road. That it is not “searching around.” That it follows your inputs more faithfully. This is what most people simply describe as, “it gives me confidence” or, more plainly, a sense of security.
In the wet. It holds on well even when the road becomes slippery, something we all come across
Wet conditions are the moment of truth for every tyre. Not only when there is a lot of water on the road, but also in the most ordinary, everyday situations. On cold asphalt. On a polished section of a Greek road, which is a common enough situation, as we all know.
You are not asking for miracles there. But for safety reasons, you do expect to feel that your tyre grips well and sits correctly on the road. That the car does not suddenly become uncertain. Here, the ADVAN Sport V107, based on Yokohama’s own references and claims, appears to have a design advantage.
Its new rubber compound and its overall design aim to deliver better grip and better contact with the road even in wet conditions.
